Blur of Conquerers
Embracing the Power of Poetry: The Unique Brand Identity of Blur of Conquerers Brewery
Nestled in the vibrant Sunnyside District of Denver, Colorado, Blur of Conquerers Brewery stands as a testament to the artistry of craft beer. Collaborating closely with the brewery, we embarked on a transformative journey to create a brand identity that embraced the power of poetry. Drawing inspiration from a captivating poem, we developed a visually striking and minimalist brand identity that effortlessly translates across packaging design, marketing material, and merchandise. In this blog, we will explore the creative process, highlighting the simplicity and uniqueness that defines the brand and its impactful presence.
To have a thought, there must be an object—
the field is empty, sloshed with gold, a hayfield thick
with sunshine. There must be an object so land
a man there, solid on his feet, on solid ground, in
a field fully flooded, enough light to see him clearly,
the light on his skin and bouncing off his skin.
He’s easy to desire since there’s not much to him,
vague and smeary in his ochers, in his umbers,
burning in the open field. Forget about his insides,
his plumbing and his furnaces, put a thing in his hand
and be done with it. No one wants to know what’s
in his head. It should be enough. To make something
beautiful should be enough. It isn’t. It should be.
The smear of his head—I paint it out, I paint it in
again. I ask it what it wants. I want to be a cornerstone.
Power. The men spread, the thought extends. I paint
them out, I paint them in again. A blur of forces.
Why take more than we need? Because we can.
Deep footprint, it leaves a hole. You’d break your
heart to make it bigger, so why not crack your skull
when the mind swells. A thought bigger than your
own head. Try it. Seriously. Cover more ground.
I thought of myself as a city and I licked my lips.
I thought of myself as a nation and I wrung my hands,
I put a thing in your hand. Will you defend yourself?
From me, I mean. Let’s kill something. The mind
moves forward, the paint layers up: glop glop and
shellac. I shovel the color into our faces, I shovel our
faces into our faces. They look like me. I move them
around. I prefer to blame others, it’s easier. King me.
Copyright @ 2014 by Richard Siken
Blur of Conquerers underwent an extensive iterative design process that featured a number of branding directions, above you can see some of those directions and the eventual place we landed.
We created a unique brand identity that draws from the poem and evokes a powerful presence, the variety lends to its ability to live across multiple brand assets. A limited color palette gives opportunity for colors to be used in powerful brand attributes.
Belgian White Ale can and bottle design below showcasing how the simple, yet powerful brand can be used in physical form.
The collaboration between Blur of Conquerers Brewery and our team resulted in a truly unique brand identity that beautifully captures the essence of the poem and evokes a powerful presence. Through simplicity and minimalism, we created a visual language that seamlessly translates across various brand assets. The limited color palette adds depth and meaning to the brand's attributes, while the Belgian White Ale can and bottle design serves as a testament to the brand's ability to thrive in physical form. Blur of Conquerers Brewery now stands not only as a purveyor of exceptional craft beer but also as a captivating storyteller, captivating beer enthusiasts and poetry lovers alike.
Blur of Conquerers requested a multitude services to bring their brand to life, some of which included:
