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Bronco Merchandise Campaign

Merch Design
Marketing Strategy
Overview

4Thorne and Bronco introduce a captivating clothing line featuring organic illustrations of the iconic vehicle in diverse terrains.

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Strategy:
Adventure Enthusiasts
Client:
Ford Bronco
Date:
June 16, 2022

Exploring the Outdoors in Style: Ford Bronco's New Clothing Line

Ford Bronco is a brand that resonates with outdoor enthusiasts, adventurers, and off-roading fans. To connect with this audience, the brand recently launched a new line of clothing, hats, and accessories featuring organic illustrations of the vehicle in various scenic settings. The illustrative style and diverse terrain scenes aim to inspire people to get outside and explore the world in their Broncos.

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Connecting with the Audience through Organic Illustrations

The illustrations featured on the clothing line reflect the brand's organic and adventurous spirit. The style is unique, with a focus on simplicity, minimalism, and natural elements. The illustrations capture the essence of the Bronco in different settings, from sandy beaches to rocky mountains and desert landscapes. The designs are meant to evoke the feeling of adventure and inspire people to explore the world in their Broncos.

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Exploring the Outdoors in Style

The new clothing line features a range of designs, including t-shirts, hoodies, hats, and more. The designs are not just stylish but also functional, with materials that are durable and comfortable for outdoor activities. Whether you're hiking, camping, or hitting the beach, there's something for everyone in this clothing line.

Some of the designs feature the Bronco in different terrains, including the beach, mountains, and desert. Other designs showcase the vehicle in unique settings, like a camping scene with the Bronco parked next to a tent, or a scenic overlook with the vehicle in the foreground. These designs aim to inspire people to get out and explore the world in their Broncos, no matter where they live.

Conclusion

The new line of clothing from Ford Bronco offers a unique and inspiring way for outdoor enthusiasts to connect with the brand. The organic illustrations and diverse terrain scenes evoke the spirit of adventure and inspire people to explore the world in their Broncos. With a range of designs and styles, there's something for everyone in this clothing line. Whether you're a fan of the brand or just looking for stylish and functional outdoor gear, Ford Bronco's new clothing line is definitely worth checking out.

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Services provided:

Bronco requested 2 services, and I met/exceeded their expectations.

  • Merchandise Design
  • Brand Strategy

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