Crafting a Refreshing Brand Identity for 'Krum': Simplifying Cold Brew Coffee at Home.
In a world craving convenience and quality, 'Krum,' a startup cold brew coffee company, emerged with a mission to make cold brew as simple and effortless as brewing a cup of tea. With a comprehensive marketing strategy in place, we delved into creating a brand identity that resonated with the target audience, emphasizing simplicity, convenience, organic elements, and environmental consciousness.
Cold brew made: simple, easy, healthy, affordable, sustainable, convenient.
Understanding the appeal of simplicity and organic values, we crafted a brand identity for 'Krum' that seamlessly connected with their desired customer base. The brand exuded a natural and uncomplicated essence, offering a refreshing alternative to the complexities of traditional cold brew coffee.
At the core of 'Krum's' brand identity was the power of visual storytelling. To bring the brand to life, we took charge of the art direction, ensuring that every photograph and brand element captured the essence of simplicity, authenticity, and the joy of indulging in a refreshing cup of cold brew. These illustrations provided depth to the brand and helped bring the brand to life in the eyes of consumers.
Translating the brand identity into a digital space, we designed a website that embodied the organic look and feel of 'Krum.' The website's clean and intuitive interface ensured a seamless user experience, allowing visitors to effortlessly explore the range of at-home cold brew kits. From browsing the product offerings to accessing brewing tips and recipes, every aspect of the website mirrored the brand's commitment to simplicity and ease.
Recognizing the importance of sustainability, we prioritized environmentally friendly packaging that complemented the brand image. The packaging design for 'Krum' was not only simple and visually appealing but also compostable, reducing the environmental impact. This reinforced the brand's commitment to organic values and resonated with eco-conscious consumers seeking guilt-free indulgence.
With an unwavering focus on simplicity, organic aesthetics, and environmental consciousness, the brand identity we created for 'Krum' positioned them as a leader in the at-home cold brew coffee market. From the user-friendly website design to the sustainable packaging, every element was meticulously curated to convey the brand's commitment to quality, convenience, and sustainability. 'Krum' successfully carved its niche, enticing customers with its enticing promise of a flavorful, uncomplicated cold brew experience.
krum entrusted us with their entire creative direction everything from the physical to digital experiences.